Maximizing the value of a business for sale Assess current and future value of the portfolio Targeted investments and divestitures A 35 percent higher purchase price A full-potential business commands an optimal price Problem: The recent recipient of a purchase offer needed to establish the full potential and fair price of the business. EuroMedia, a leading European newspaper company, had recently received a bid for purchase by another leading media company. EuroMedia executives wanted to know how to establish the full potential of the business. Bain was asked to advise on optimizing the value of the client's existing portfolio of businesses in order to obtain the optimal purchase price.